Local CBD brand Cedar Meadow Farm is taking a major step in a progressing brand evolution. Their exclusive CBD oil is adopting the name “Better,” following after the company’s original tagline “Better soil, Better oil.” Their original brand positioning has leveraged the 30+ year regenerative farming practices of co-founder Steve Groff. This new step makes a strong connection to link arms with customers who also strive for “Better” in their own lives.
Partnering with local brand & creative agency Big Picture Studio, Cedar Meadow Farm aims to mature its look while keeping its agricultural roots and personal feel. “We wanted to reposition Cedar Meadow Farm not as a traditional ‘CBD company,’ but as a lifestyle brand,” says Matt Steinruck, Big Picture Studio Owner.
“We’re thrilled about this new fresh face as we continue to grow,” says Groff. “This is our biggest transition so far, and we can’t wait to interact with our customers in a dramatic new way that hears from them as much as they’ve heard from us.”
“There’s a real desire to develop a relationship with people who have a similar drive and passion, not only about health, wellness, and ecology, but in a journey towards something ‘better’ in their own lives every day. Finding that synergy is vital to this step in their brand evolution.”
Cedar Meadow Farm has a re-developed website and even a new address pointer of “DiscoverBetter.Life” The CBD oil is the same high-quality single farm-sourced product with a new look, along with the fan-favorite Relief CBD lotion and salve.